Logotype is the 'face' of a company. Therefore I take this business very seriously. A good logo must be simple, clear and carrying essential information about the company. All elements of a logotype - icon, fonts, colors - are equally important and must be in harmony with one another to create a complete composition.

Icons is another important visual element which helps to guide the users, explain the content, divide information or simply replace words making content more memorable.

There are a few things to keep in mind when creating a set of icons: simplicity - the fewer elements - the better. Complicated icons are less recognizable and memorable. The consistency of the design - proportions, graphic elements, colors, weights of the lines must follow the same guidelines. Familiarity - creativity is always welcome, but when designing icons, it's better to stick to well-known symbols. Unusual ones might be hard to recognize and we don't want that.

As illustrations are living their golden age now, I also had an opportunity to draw some. I was creating visual material for different social media platforms, animations, explanatory videos, web and print projects.

Creating illustrations allowed me to express my creative side, which is usually not the case in design. But for the rest, the same rules apply - consistency, contrast, use of empty space, the harmony of colours, balance, repetition, etc.